Progressive Pathways

Methodology: This study is based on an online panel survey of 3,002 workers, conducted to identify which companies in America they would most like to work for, with upskilling and career progression as the main criteria. The sample was designed to reflect a balanced mix across age, gender, and geography. To ensure statistical reliability, internal data sources were used to establish national population benchmarks, and a two-step process was applied: stratified sampling followed by post-stratification weighting. This ensured the results accurately represent the broader U.S. workforce. September 2025.